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IVOH | October 22, 2014

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New book explores how businesses can become 'flourishing enterprises'

New book explores how businesses can become ‘flourishing enterprises’
Mallary Jean Tenore

“Flourishing Enterprise” is written by Chris Laszlo and Judy Brown, with John Ehrenfeld, Mary Gorham, Ilma Barros-Pose, Linda Robson, Roger Saillant, Dave Sherman, and Paul Werder. 

 

 

A new book out this week advances the conversation about sustainability by challenging businesses to focus on an important but often overlooked goal: the act of flourishing.

Titled “Flourishing Enterprise: The New Spirit of Business,” the book explains why flourishing should be a key goal for businesses. An Amazon description of the book explains:

“The notion of responsible business has infiltrated our markets, and ‘going green’ is now a part of our mindset. But, sustainability as we know it is not enough. Flourishing—the aspiration that humans and life in general will thrive on the planet forever—should be a key goal for every business today. This is a bold concept, like sustainability was a decade ago. Just as sustainability has become a matter of course, so too will flourishing become a cornerstone of business tomorrow.”

The book is written by a group of individuals who are involved with the Fowler Center for Business as an Agent of World Benefit at Case Western Reserve University’s Weatherhead School of Management. The Center’s focus on businesses as agents of world benefit overlaps with ivoh’s mission, which is to strengthen the media’s role as an agent of world benefit.

The Center was founded by David Cooperrider, who serves on ivoh’s Board of Advisors and championed Appreciative Inquiry — a strength-based, reflective practice that both the Center and ivoh embrace.

The Fowler Center’s new book, which draws on interviews and decades of research, argues that reflective practices help businesses flourish.

“…Adding reflective practices to existing business efforts does not require more work; it simply changes the way we do our work and, more importantly, the results we achieve,” the Amazon description reads. “Cultivating emotional and spiritual health is the next frontier.”

The Center will delve into this topic during its Global Forum For Businesses As An Agent of World Benefit from Oct. 15-17 at Case Western Reserve University. For updates, follow #BAWBforum. The Fowler Center’s Chris Laszlo explains more in this video:

 

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