About Local Conversations

The question that faces those of us in media is "how can we write, create or present stories that are the most beneficial for the greatest number of people?" 

To find answers to that question we use a strength based interview protocol known as Appreciative Inquiry. Appreciative Inquiry shifts the focus of the dialogue away from a discussion of things that have gone wrong and things that don't work well. AI is a deliberate inquiry into the stories, theories, evidence, and illustrations that provide new guiding images for the future, ones that can come from our strengths and positive thoughts.

Appreciative Inquiry (AI) also suggests that the best way to answer this question of how our work can be of benefit in the world is to discover the very best examples of where people are already doing this. We can learn from those examples and together envision what more we can do to multiply, expand, augment, amplify, and extend those examples. Our intention is not to sugarcoat or ignore the dark side of life. Our goal is to find journalists, media executives, advertisers, artists, storytellers, etc., who are already making a positive contribution to society through their images and voices. Then we ask, "how can we do more to magnify the constructive contribution that our industries make to the future of society?"

Click here to learn about how to have your own Conversation.

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