Advertising & Marketing

The intersection between social change and social technology has important implications for the place of hope in our lives. Often marginalized as idealistic, naive, or blind optimism, hope is now becoming an integral part of the business strategies of corporate leaders of the future. This is because the false separation between profit and purpose that sufficed in the past is now necessarily being eroded by the impact of social media.

One of the highlights of last years Images & Voices of Hope Summit was the stirring presentation by Mike Hughes, the brilliant and beloved CEO of the Martin Agency.  Right after the Summit, Mike found out that his lung cancer had returned.  He has spent the past six months fighting back with new rounds of treatments.  I ran into his son Jason yesterday who told me that Mike's recent diagnosis is that the tumers have shrunk again and that he is almost back to normal  Jason also told me that Mike has been inducted into advertisings "One Club Hall of Fame."  His people at the M

Institutions commit to things, but at the end of the day it's often one determined person who makes it happen.  In a recent story in digital marketing magazine, Click Z, Zach Rodgers tells the backstory of the "Hopenhagen" campaign as the "Climate Change Ad Campaign That Almost Wasn't" [http://www.clickz.com/3635862].  We all have lived this kind of situation:  in the moment of excitement throngs of well intentioned institutions pledge their support.  This is what happened with "Hopenhagen":  a dozen agenc

Listening to many people around me expressing pessimism, or fear, about the current economic conditions in our country, I think of things my father said to me as I was growing up about dealing with difficulty. He used to say problems brought opportunities, that in the midst of things going wrong there was usually something that was going well. That is a generational attitude, shared by many people the age of my father. Perhaps it is now an attitude that can be cultivated in our times.

Nothing is more interactive than political communication.