World Summit 2010 Presenters: Larry Kopald

For two decades Larry Kopald has led a dual life. Considered a leading brand architect, Larry has spent over twenty-five years at some of the world's leading advertising agencies representing the worlds' largest companies. He has overseen advertising for companies such as McDonalds, CocaCola, Oracle, American Express, Honda, United Airlines, Mazda, and Universal Studios.

During this time Larry has also been a leader in the environmental and social movements, working with environmental, scientific, health, corporate, and both NGO and governmental agencies involved in efforts to improve the planet and encourage more sustainable ways of operating. Most likely the only person ever celebrated by both Adweek and the United Nations for his work for the planet, Larry has run ECO, Hollywood's environmental organization, for over a decade. He serves on boards and advisory boards of groups as diverse as Oceana, 1% For The Planet, the National Marine Sanctuaries, the Union of Concerned Scientists, the WILD Foundation, the International League of Conservation Photographers, and the Center For Conscious Evolution. He has done the environmental communications for the Olympics and the United Nations, the latter of which honored him at the UN in 2002 for his efforts on behalf of the planet

Presently Larry is Managing Partner of Kopald/Stranger, a "change agency" that works with corporations, governments, and NGOs on projects with an inherent element of bringing Ethical Progress to the world. Kopald/Stranger was created to bring the same tools of traditional business development and marketing exclusively to products and services working to create a better future.