World Summit 2011 Presenters: Simon Mainwaring

Simon Mainwaring is an award-winning branding consultant, bestselling author, influential blogger and international speaker. He is the founder of We First, a social branding consultancy committed to helping brands build communities, profit and positive impact. He is a member of the General Mills Digital Advisory Board, the AdAge Power150, and the Advisory Board of the Center for Public Diplomacy at the USC Annenberg School. He is an Expert Blogger for Fast Company as well as contributing to Huffington Post, Mashable, and GOOD Magazine.

Simon's first book, We First: How brands and consumers use social media to build a better world (June 2011, Palgrave Macmillan) was a New York Times, Wall Street Journal, USA Today, Amazon, Barnes & Noble and Publisher's Weekly bestseller. He has been featured in Advertising Age, Adweek, Huffington Post, Inc Magazine, Fast Company, GOOD Magazine, Mashable, Contagious, Public Diplomacy, and Corporate Responsibility as well as appearing on the Business News Network, CBS, CBC, BNet and Harpo Radio. Simon is a sought-after international speaker with engagements including the Cannes International Advertising Festival, Royal Society of Arts, SXSW, TEDxSF, the National Speakers Association and brands such as General Motors, MUJI, Gucci and Patagonia.

Prior to starting We First, Simon was a Nike creative writer at Wieden & Kennedy and worldwide creative director for Motorola at Ogilvy. He has received over sixty international creative awards at the Cannes Advertising Festival, the One Show (U.S.) and the British Design & Art Direction Awards, among others.

Simon studied Law and Fine Arts (1st Class Honors) at Sydney University, lives in Los Angeles, blogs at simonmainwaring.com and tweets @simonmainwaring

Simon's recent work and related links:

• Simon’s Blog: The Business of Social Transformation (2010)

• The work of Mainwaring Creative

• Cannes International Advertising Festival: ‘Social Media as Today’s Most Powerful Instrument of Change’ (2010)

• Cultural Diplomacy Forum: ‘Using Social Media to Build Cultural Bridges between U.S. and Muslim Communities’ (2010)
  

• Twitter #140 Conference LA Meet-up: ‘The Future of Purpose’ (2010)

• Gucci Group Conference: ‘Embracing Uncertainty’ (2010)

• Interview with Simon at University of Oregon School of Journalism and Communication (2010)